PIKIRAN RAKYAT - Indonesia boasts a vibrant beauty scene, with a growing demand for high-quality, ethically sourced makeup. For consumers who prioritize non-Zionist brands, navigating the market can be a challenge. This article explores some of the leading Indonesian non-Zionist makeup brands, offering guidance for those seeking cruelty-free and ethically produced cosmetics.
The rise of social consciousness has led many Indonesian consumers to become more discerning about the brands they support. Transparency in sourcing and production practices is increasingly important, with many seeking cruelty-free and vegan options. Additionally, some consumers may avoid brands with ties to companies or organizations that don't align with their personal values.
While navigating the complexities of international politics within the beauty industry can be intricate, focusing on Indonesian-owned brands is a strong starting point. Many local companies are committed to ethical practices and cater specifically to the needs and preferences of Indonesian consumers.
Exploring Top Picks
1. Sariayu: Natural Beauty with Heritage
A household name in Indonesia, Sariayu offers a comprehensive range of makeup products that are both affordable and high-quality. The brand is known for its commitment to using natural ingredients and traditional Indonesian beauty remedies, and its products are known for being gentle on the skin and suitable for everyday wear. Sariayu offers a wide variety of makeup, from base products like foundations and concealers to lipsticks, eyeshadows, and blushes.
2. BLP Beauty: Innovation Meets Inclusivity
Founded by Indonesian beauty influencer Monica Ivana, BLP Beauty has quickly gained a loyal following for its innovative and high-performance makeup products. The brand prioritizes inclusivity, offering a wide range of shades and formulations to suit diverse skin tones and undertones. The product line includes foundations, concealers, lipsticks in various textures (matte, liquid, bullet), eyeshadow palettes with a range of finishes and color stories, and highlighters to suit different skin types.
3. Make Over: Flawless Finish for All Styles
This brand focuses on creating high-quality makeup products that cater to a wide range of makeup styles and preferences. Make Over is known for its commitment to long-lasting formulas and its ability to create flawless makeup looks. It offers a comprehensive range of products, including foundations, powders, blushes, eyeshadow palettes, mascaras, and lip products in various textures and finishes. Whether you're seeking a natural everyday look or a dramatic evening look, Make Over has the products to help you achieve your desired aesthetic.
4. Purbasari: Halal Beauty at Drugstore Prices
Another well-established Indonesian brand, Purbasari offers a wide variety of makeup products at drugstore-friendly prices. The brand is known for its focus on natural ingredients and its commitment to halal beauty practices. Purbasari offers a variety of base products, eye makeup, lip products, and makeup tools. It is focused on affordability making them a great option for budget-conscious beauty lovers.
5. Wardah: Pioneering Innovation in Halal Cosmetics
A leading halal cosmetics brand in Indonesia, Wardah, offers a diverse range of makeup products that are formulated to be gentle on the skin. The brand is known for its commitment to innovation and its use of cutting-edge technology in product development, making it a popular choice for consumers seeking high-performance halal cosmetics. Wardah offers a wide range of makeup, including foundations, concealers, lipsticks, eyeshadows, and blushes.
Making Informed Choices
